Why you should be communicating with your customers

image person reading a ipad

Why you should be communicating with your customers

The Importance of Communication

Having good communication with your customers is key to running a successful business. Keeping people in the loop will help them to feel calmer. There are a number of easy ways that you can achieve this.

Changes to Your Site

You can easily make some simple changes to your website that will help to inform any visitors of recent changes to your business and business circumstances. Pop up messages can be added so that when customers land on your page they are quickly informed about any recent developments. Banners are also a great way to let customers know about changes and news.


By keeping your blog up to date will also give customers a place to go to see what’s new with your business.


Changes to Delivery

Letting customers know about changes to delivery is vital. People are less likely to get upset if they have been pre warned about any changes to your delivery times and dates. If there are going to be delays then let your customers know before they order, or as soon as possible to avoid any unnecessary frustration!


Mailchimp Campaigns

Sending out mailchimp campaigns are a  fantastic way to let your customers know about any recent developments, or any new products. Ensure that your campaigns are informative and useful. Always test the emails before sending them and make sure to double check any links. Depending on the type of information you are sending out, you can always bring the email to life a little more with some bespoke design and colourful imagery. Try your best not to spam though, good content is key.


Social Media updates

Social media is a great too for communicating information quickly and easily. As with any email campaigns, just be sure to check that the content you are providing is informative and useful. Social media can be such a handy tool so make sure you utilise it as best you can! 


If you need a hand with how to create a good communication strategy to ensure your customers are getting all the information that they need then don’t hesitate to get in touch!